Simpatico PR delivered a B2B PR agency programme for Seven Brands, the advertising and brand agency specialising in bleeding-edge emerging markets achieving high-profile coverage in international, national and broadcast business media, boosting the company’s potential audience to millions.

The challenge

Working with local brands as well as global brands looking to get a foothold in these regions across Asia, Africa and the Middle East, Seven Brands helps marketers with an on-the-ground practical understanding of the nuances of these cultures and their relationships with the wider world.

Our challenge was two-fold: build a B2B PR programme that would communicate the opportunity for global businesses to enter currently niche markets around the world; and establish Seven Brands as the leading experts in the field.

The results

We combined vivid anecdotes of the agency’s achievements around the globe – from pitching in the midst of civil war, running brainstorms in Kibera slums and an insight expedition in a Baghdad warzone – with immediate and relevant insight to some of the biggest challenges in mainstream marketing.

Our Book of Ideas© approach, delivered coverage in the full range of trade, national and international titles, such as BBC’s Business Live and CNBC, coverage in Campaign, Entrepreneur, Huffington Post and The Independent as well as an in-depth profile piece in City AM.